Reviews and Updates

We've got some reviews in on CORE, and we went ahead and made a little secondary marketing push now that the film is out and apparrently it's a hit.

We also updated our web site with some examples of recent commercial work. Check out the KFC and Bona Kemi ads for a glimpse of what we've been up to since CORE's release.


Our biggest advertising job to date: National cable DRTV ad for Swedish Hardwood Floor manufacturer Bona Kemi.


A :30 ad for KFC celebrating the greatest sandwich of all time. The Double-Down.

Click Here to Check out the Commercials!

Stephanie is hard at work on our next newsletter, which will *hopefully* contain some exciting news. These are fun times at Chuck Fryberger Films. Life is good!

Epic - the good kind

Generally I think Epics are to be avoided, but having just threw down the deposit on the new generation of cameras from Red, I have to say that I cant wait to experience this kind of EPIC.

5K raw recording with 13.5 stops of dynamic range, and up to 225 frames per second makes this a perfect art machine.

On a climbing note, I'm headed to Rifle this weekend to see what's dry and get on some limestone. Cant wait to get on Zulu and Living in Fear, two routes that I've been on before but have never even come close to trying to redpoint.

Have a great weekend,
Chuck

CORE mini-tour... Slovenia

CORE is going on a mini-tour of Slovenia, with DJ konTROLL at the helm, with the support of Samsara climbing holds, LA Sportiva, and Blurr.

CORE SLOVENIA!!!

CORE in Brazil

I just got word that the CORE show in Brazil was a great success. Our host there prepared Portuguese subtitles for the film, and he said that many more people showed up to see the film than what they expected.

CORE in Brazil, blog post (in Portuguese).

Awesome to have a representation in Brazil. I would love to visit Brazil some time to do some climbing and some filming there, and meet all the cool people.

Cheers,

Chuck

The Jamie Emerson Interview

Today I went up to Boulder for a day. I had lunch with Chris Clark from Scarpa, dropped into The Spot Bouldering Gym, bought a new microphone cable, and met up with Jamie Emerson for an interview.

Red Bull Austria is currently close to finishing a project called Elements, which follows Kilian Fischhuber through several travels and competitions. I've worked several days on this film over the last few years, and I think about 5 or 6 minutes of the film will be from footage I shot. Today I sat down with Jamie to find out what it's like to set routes when you know that Kilian is going to show up and try to break down your hard work.

As usual, Jamie was outspoken and very knowledgeable about the topics. I would speculate that few people spend as much time thinking about climbing as Jamie.

For this video clip, I told him to pretend like I just down-graded his project. Look at that mean face. Love you JE. I am shooting the Red One on build 30 at the moment, and really liking the results I'm getting. Red has changed around the FLUT which is a component of the color science in the compressed RAW data. I'm finding that I'm getting better skin tones overall with the new color science. Geek of the day award goes to yours truly.




The film will be released mostly in Europe I believe. Not sure exactly when but I'll post up some more info when I have it.

Cheers,
Chuck

Before and After

I'm currently testing some footage from the new generation of Red cameras. One of the best things about shooting on Red is the amount of processing you can apply to the footage. Here, we see a test clip that represents the raw data from the shoot. In other words, this is what it looked like as raw capture data, straight from the sensor.



After applying some correction, processing, and some effects (more than I would typically use... but hey... we're testing here) I was able to get a more dramatic image from the original data.



There are huge advantages to shooting with a raw camera that has over 13 stops of dynamic range. If you're an art director or marketing person for a company, be on the lookout for the wave of photographers who are currently dabbling with 'movie mode' on their SLR cameras and hocking the results as professional. You can get away with murder if your end result is Vimeo, but if you are aiming for a higher-quality playback format... beware!

Looking forwards

The Red One's big brother - Epic.

With the release of CORE I'm now free to look forwards once again. As I'm now inbetween films, I can do some commercial work, recharge my creative batteries, and wait for the inspiration to arrive so I can dive into another project.

I currently have no less than three feature films that are in various stages of production or pre-production (one of them is about climbing), but everything now is at a standstill as far as production is concerned. I get to take a breath and make some careful considerations about what comes next in my own artistic and technical development as a director and cinematographer.

Red, the revolutionary camera company that is bringing cinema-quality gear to market at prices that even hacks like me can afford, has announced the upgrade path to their next generation of camera - the Epic. I'm one of the first in line for the new generation of cameras but I need to consider carefully if now is a good time to upgrade from a camera that is already pretty gosh darn amazing.

On another note, Panasonic has announced plans to release a full 4K Display. This is the first display I've heard of that has the capability to display 4K resolution, which is of course the native resolution of the Red One.


The Panasonic 4K Plasma. If you have to ask how much it costs, you cant afford one.


As I've always said, there's no need for sharp gear when you have fuzzy ideas. And right now I'm creatively depleted from CORE, so time will tell if I step up to the plate and once again pounce on the highest quality cinema gear for my upcoming projects.

Cheers,
Chuck