I'm currently testing some footage from the new generation of Red cameras. One of the best things about shooting on Red is the amount of processing you can apply to the footage. Here, we see a test clip that represents the raw data from the shoot. In other words, this is what it looked like as raw capture data, straight from the sensor.
After applying some correction, processing, and some effects (more than I would typically use... but hey... we're testing here) I was able to get a more dramatic image from the original data.
There are huge advantages to shooting with a raw camera that has over 13 stops of dynamic range. If you're an art director or marketing person for a company, be on the lookout for the wave of photographers who are currently dabbling with 'movie mode' on their SLR cameras and hocking the results as professional. You can get away with murder if your end result is Vimeo, but if you are aiming for a higher-quality playback format... beware!
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