Thursday, April 1, 2010
CORE goes out the door
Well it's April 1, my scheduled release date for the Blu-Ray edition of CORE. Today is the start of the release of the film, with the Blu-Ray shipping today, live screenings starting in just a few days worldwide, and then on May 1 the DVD will hit shelves around the world and the HD download goes live.
A frame from Nalle's Finland segment
CORE represents a massive statement about the sport of climbing and the athletes who I feel best represent the spirit of the sport. The concept of the heart, the title of CORE, the opening scenes, the symbols of what we take away from the experience. It was a goal of mine to try to create a defining film. Without doubt, the production level of this one particuar micro-budget film genre has been multiplying each year. When I started making videos, I just went climbing and carried a camera around and what I created was good enough to sell thousands of copies. Now I'm shooting with a $50,000 camera system and hiring lighting designers. I traveled to Finland for two weeks and came back with just 5-minutes of CORE. Based on some early reviews, I think I may have hit my mark however. One reviewer said
"I think that CORE is a turning point. There will eventually be two kinds of videos - those that came before CORE, and those that come after."
A frame from Matt Wilder's Hueco segment
It's optimistic to think that I've created the iconic climbing film of our generation. Eventually the hype will cool off and then we'll really see if the film has the kind of staying power it takes to keep people talking about it for years instead of just months.
I'm proud to announce the release of the Blu-Ray edition of CORE. It's taken a long time to create this film but it's finally ready to go out in the best format currently available. I've watched the blu-ray several times on various types of monitors and projectors and it's really amazing how realistic it is. Less like watching a video and more like looking out a window.
The Blu-Ray features the uncut Fred Nicole interview - sit down with the legend himself for a full 60 minutes of uninterrupted conversation.
The Blu-Ray is available now, and it will start shipping out today.
If you're in the Denver / Boulder area, please join us for the world premiere of CORE at the Boulder Theater on Wednesday, April 7th at 7pm.
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